top of page

A Virtual Tour of Potential Opportunities on Shoreham Beach - Part 1

This video is the first in a series exploring the future development of Shoreham Beach. It is a virtual tour looking at the potential impact of community ideas and new developments in the area.

The 3D model of 'future Shoreham' is the result of over two years of community engagement. It explores the feasibility of suggestions by the community and opportunities (highlighted in pink). Viewers are asked to consider whether or not the ideas featured in the video would enhance and protect the special qualities of our neighbourhood. Which of these ideas should be developed into Neighbourhood Plan policy?

The main topics featured in this video are building design, community energy, parking and sustainable mobility. A 'rough cut' was first shown at the October 2016 Have Your Say Day. It has subsequently been revised and tweaked as a result of several brief consultations with stakeholders. It will be tweaked further after gathering more feedback from the community.

Please share widely and post your comments, subscribe or give us a thumbs up on our Youtube video channel.

If you weren't at the October 2016 Have Your Say Day, please feedback on our draft policies and proposals here:


What follows is a full transcript and explanation of the video...

Revision 3 . Part 1 . Jan 2017

Shoreham Beach Then, Now, Future?

The roads haven't really changed, but a MINI is no longer ‘mini‘. Cars are getting bigger and bigger and it's becoming a bit of a squeeze more houses, more people, more deliveries, more cars, more clutter

We need a plan… to guide future development

Riverside Car Park: how we think the scheme will look when finished (March 2018)

What if… short & long-term proposals for the next 15 years, suggested by the community

We need to make a good first impression and be welcoming to visitors. Encourage low emission journeys and electric charging ports with cable management to avoid trip hazards.

solar car-port energy trees idea

Solar carports can recharge the electric cars and provide added benefits… community energy, scalability, choice, revenue generation, weather protection for pedestrians, rainwater harvesting, green walls to minimise the negative visual impact of car parks and smart car park technology.

Drivers could re-charge on their lunch-breaks, thus making the area an attractive place to shop and dine - boosting local trade. A solar car port would enable affordable, shared electric car use for business and leisure.

Car parks should have landscaping to shield from exhaust emissions.

Bike shelters with provision for trikes (and possibly e-bikes?) should be designed to enhance the street-scene and and promote modal shift through informative signage and maps displaying distance and time comparing different transport modes in the local area - within a 1 mile radius.

modal shift map

Bike shelters can also be used as community noticeboards and / or generate revenue through selling advertising space. In the long-term it is worth considering the provision of cycle hire satellite stations for Brighton’s forthcoming bike hire scheme.

Publicly accessible recycling bins should be provided in high traffic areas and smart waste systems (as implemented in Brighton - see example here) could potentially be utilised to reduce fuel costs, reduce emissions and avoid the consequences of overflowing. Bins should also be fox and ‘seagull-proof’.

The built environment and street furniture could utilise complimentary colours and shapes for a cohesive design that echoes the landscape and existing architecture. Car parks are often the gateway to the area for new visitors, so it is important to set the right tone and ensure visitors are aware of the Local Nature Reserve status (and possible Local Green Space status). Public art could be utilised to establish a sense of place and respect for the rare flora and fauna such as sea kale and lizards.

accessible ramps in Shoreham

New public realms should ensure good permeability such as an ‘off-ramp’ from the pedestrian bridge to the west for cycles and buggies. Carefully placed signage could highlight exercise loops around the beach to encourage visitor exploration by foot rather than motorised vehicle. Traffic calming is required at this busy entry point to the beach. Raised pedestrian crossings (level with sidewalks) could double as speed bumps. New technology such as kinetic speed ramps could be installed to harvest electrical energy which is then stored locally and used to power public utilities.

Further traffic calming is required on Ferry Road, such as further parking restrictions, road widening and/or a partial one-way system.

The bistro atmosphere on Ferry Road could be enhanced by adding compact, modular furniture and planters to shield diners from exhaust emissions.

opportunity to widen Ferry Rd

The south side of Ferry Road adjacent to the main beach entrance could benefit from a combined low-level speed hump and pedestrian crossing. More cycle racks are required to encourage non-motorised journeys to the beach. There is also a lot of support for the boardwalk to be extended westwards.

Cycling [1] should be allowed on the wide sidewalk section of Old Fort Road and this area should be clearly marked to avoid clashes and parked cars. Parking should also be allowed on verges where practical.

Footnote 1: Our surveys and the recent Sustrans Bike Life Report found that 75% of people support increased government spending on infrastructure to make walking and cycling safer and more convenient, and that many also want to participate more in active travel themselves.


Architectural building plans should show adjacent buildings, height and materials (info)

Allow provision for off-street parking and additional space to make it easy to recycle. Allocate storage space for bicycles and scooters to be accessible as cars so that it is easy to choose the most appropriate transport mode.

Provide wiring to make it easy to connect and electric car charger. Driveways need to be permeable and gravel drives should be stabilised.

Renewable energy systems, energy efficiency and rainwater harvesting should be integrated into the design of buildings. Sensitive lighting [2] and gardens that encourage biodiversity

More info on our website [images of the transport map showing relevant areas and comments by residents]

Footnote 2 (not included in video) The end of night: mounting research that shows that exposure to artificial light (especially cold blue LED light) at night is bad for us physically — it confuses our circadian rhythms and contributes to sleep disorders and impedes the production of melatonin, It also has a negative effect on 30% of vertebrate species and 60% of invertebrate animals. - Various sources including: We would like to propose the use of efficient lighting with minimal upward light pollution and minimal residential light nuisance.

---------------------------------- Credits

Ecological Design Mike Whelan

Landscape Design Gwenn Parker-Trégoat

3D model cars by Mike Whelan, 'CaptianKirk' and Formfonts

Archive photos West Sussex Record Office

Music 1900 Piano Roll Scott Joplin Pangea Professor Kliq As Colorful As Ever Broke For Free

Thank you to all SBNF members who have contributed thus far


3D modelling, video animation, & ecological design


51 views0 comments
bottom of page